Small shop at the back of a farm but very good stock and can usually get anything they don't have very quickly. Greet me by name when I go in although I only call about twice a year. Always serve you immediately, no chatting with friends or reading mags etc. I've found them extremely helpful and knowledgeable but without any attempt to pressure you or care how long it takes you to make up your mind. I actually feel like a valued customer. (Oh yes, remember to ask for a discount, they have never refused me.)
Mel