I've been using A & E Clarke as my nearest decent gunshop for a dozen years. I've always found them polite and helpful and they will offer to order anything in for you if it's not in stock. I've never really been greeted as a returning customer though, but perhaps I'm only in there two or three times a year.
They cater mostly for shotgun and airguns, with good stock of both, new and secondhand. Also a few sporting and target rifles, but not really their speciality. Plenty of accessories - pellets, cheaper-end scopes and lots of knives, together with a range of clothing and wellies. Not the place to go for reloading components or equipment. Whilst they've always been able to provide me with ammo, the range/stock they have has left me disappointed . . . so the only .22 vermin ammo they could supply me last time was CCI and when I went in for some pigeon cartridges, the only ones they had were the expensive ones!
If you're in the market for an airgun or shotty, I wouldn't hesitate to recommend a trip to AE Clarkes. The whole experience is much, much, more pleasant than at the opposition, down the road in North Camp.
Triffid
55 London Road, Blackwater, Camberley, Surrey, GU17 0AB, 01276 35616
http://clarkesgunshop.co.uk